
Introduction to YouTube Ads and the Need for an Expert
YouTube Advertising: The New Frontier of Digital Marketing
With over 2.5 billion logged-in users every month, YouTube is the world’s second-largest search engine and one of the most influential digital platforms. For businesses in India, it’s not just a platform for entertainment—it’s a powerful channel to reach potential customers at every stage of the buyer journey. YouTube’s massive reach, combined with Google’s smart targeting capabilities, makes YouTube Ads one of the most effective tools for brand awareness, lead generation, product launches, and remarketing. But just running a video ad doesn’t guarantee results. It requires strategic planning, audience research, storytelling, creative development, and ongoing optimization. This is where the role of the Best YouTube Ads expert in India becomes critical.
Why You Need the Best YouTube Ads Expert in India
Most businesses try YouTube Ads once, get minimal results, and stop. Why? Because they don’t understand the science and psychology behind successful video advertising. The best YouTube Ads experts bridge this gap by bringing in:
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✅ Strategic campaign planning based on business goals
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✅ Advanced audience targeting using intent signals and demographics
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✅ Creative consulting to ensure the ad captures attention and drives action
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✅ Data analytics and optimization for continuous improvement
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✅ Budget control and cost-effective bidding strategies
YouTube Ads in the Indian Market
India is one of YouTube’s largest and fastest-growing markets. The rise of affordable internet, regional content, and smartphone penetration has made video the most consumed content format. Whether you’re a small local business or a national brand, YouTube Ads offer the ability to reach:
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Hindi-speaking audiences in Tier 2 & 3 cities
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Regional language users (Tamil, Telugu, Bengali, Marathi, etc.)
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Niche interest groups (beauty, gaming, education, fitness, tech)
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B2B decision-makers and working professionals via YouTube Search
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High-intent consumers using Google Display Network + YouTube integration
An expert like Hemant Kalwani understands these market dynamics, allowing for highly customized and result-oriented ad campaigns.
Who is Hemant Kalwani?
🚀 Best YouTube Ads Expert in India
Hemant Kalwani is a Google & HubSpot Certified Digital Marketing Professional with over a decade of experience in performance marketing. Having worked with top agencies and global clients, he brings a rare combination of creativity, data analysis, and strategic thinking.
Hemant has personally managed over 100+ video ad campaigns for businesses across multiple sectors—EdTech, E-commerce, SaaS, Healthcare, Real Estate, Hospitality, Coaching, and more. His video marketing strategies have helped brands:
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Increase leads by up to 400%
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Reduce ad spend by 30–60%
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Achieve 5x to 10x Return on Ad Spend (ROAS)
Certifications & Achievements
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✅ Google Ads Video Certification
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✅ HubSpot Inbound Marketing Certified
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✅ 10+ years of hands-on experience in digital marketing
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✅ 135+ successful client projects
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✅ Featured in multiple workshops and webinars on performance marketing
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✅ Founder of Digital Performax – a trusted digital agency in India
What Sets Hemant Kalwani Apart?
Unlike large agencies that take a cookie-cutter approach, Hemant works closely with each client to create custom YouTube Ads strategies tailored to the business’s goals, budget, and audience.
Here’s what makes him different:
Feature | Hemant Kalwani | Traditional Agency |
---|---|---|
Personalized Service | ✅ Yes | ❌ No |
Direct Expert Access | ✅ Yes | ❌ No |
Transparent Pricing | ✅ Yes | ❌ No |
Strategic Insights | ✅ Deep Expertise | ⚠️ Often Generic |
Fast Execution | ✅ Agile | ❌ Slower Turnaround |
Focus on ROI | ✅ Strong Focus | ❌ Often Missed |
Types of YouTube Ads Hemant Specializes In
Hemant Kalwani is proficient in all formats of YouTube Ads, allowing brands to use the right format for the right objective:
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Skippable In-Stream Ads – Ideal for awareness and engagement
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Non-Skippable In-Stream Ads – Best for brand storytelling
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Bumper Ads (6 seconds) – Perfect for product recall and quick messaging
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YouTube Shorts Ads – For mobile-first, viral exposure
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Discovery Ads – Appear on YouTube Search & Watch pages
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Outstream Video Ads – Run on mobile apps and partner websites
Client Testimonial – Case in Focus
Client: EdTech Company (India-based, selling an online coding course)
Challenge: Low lead quality & high CPA on Google Search Ads
Solution: Hemant created a YouTube remarketing campaign using testimonials and demo clips
Result:
65% drop in cost per lead
2.7x higher conversion rates
400% increase in course enrollments within 3 months
The Proven YouTube Ads Strategy by Hemant Kalwani
🎯 Step 1: Understanding the Business Goals
Every successful YouTube campaign begins with clarity. Hemant begins every project with a deep-dive consultation session where he uncovers:
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What is your primary goal? (Brand awareness, leads, app installs, sales)
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Who is your target audience?
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What is your unique selling proposition (USP)?
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What’s your customer journey like?
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What’s the campaign budget and timeline?
This helps ensure the video ad strategy is laser-focused on outcomes rather than just views or vanity metrics.
🧠 Step 2: Audience Research and Targeting
One of the biggest mistakes advertisers make is casting the net too wide. Hemant uses Google’s AI-powered targeting and years of expertise to define exact audience segments based on:
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Demographics (age, gender, income level)
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Geo-location (city-level, pin code targeting for India)
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Interests & Affinity groups (e.g., tech lovers, business professionals, parents)
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Custom Intent Audiences (target users based on search queries they’ve typed)
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Remarketing Lists (people who visited your site or watched previous videos)
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Similar Audiences (lookalike audiences based on your existing customers)
He doesn’t just run ads—he targets the right person, at the right time, with the right message.
🎥 Step 3: Crafting High-Converting Video Ads
Most YouTube campaigns fail because the videos don’t deliver impact in the first 5 seconds. Hemant helps brands either script new videos or optimize existing ones to make sure they:
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Hook viewers immediately (with a problem, question, or bold statement)
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Deliver value fast (educate, entertain, or inspire)
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Showcase the product/service in action
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Include a strong call-to-action (CTA)
He works with creators and editors to produce videos that are both professional and platform-optimized, whether it’s for Skippable Ads or Shorts.
💡 Pro Tip from Hemant: “Your YouTube Ad isn’t a film. It’s a pitch. Make it short, smart, and specific.”
⚙️ Step 4: Campaign Setup and Technical Optimization
Here’s what Hemant handles behind the scenes:
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Linking Google Ads & YouTube channels
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Creating separate ad groups for different personas
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Setting up conversion tracking (Google Tag Manager, GA4, Firebase, etc.)
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Creating multiple video ad variations for A/B testing
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Bidding strategy setup: Target CPA, Max CPV, Enhanced CPC
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Scheduling and frequency capping
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YouTube ad placements on high-performing channels
This ensures your budget is spent wisely—and every click is tracked.
📊 Step 5: Continuous Monitoring and Optimization
Hemant doesn’t set campaigns and forget them. He provides weekly performance reports, and based on data, he:
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Pauses underperforming ads
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Refines targeting criteria
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Tests new thumbnails, CTAs, or intro scripts
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Adjusts bidding strategies for maximum ROI
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Identifies high-performing channels to scale campaigns
📈 Example Metrics Tracked:
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View rate and average watch time
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Click-through rate (CTR)
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Conversion rate (lead/sale)
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Cost-per-lead (CPL)
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Cost-per-view (CPV)
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ROAS (Return on Ad Spend)
🔍 Comparing YouTube Ads vs Google Search Ads
Feature | YouTube Ads | Google Search Ads |
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Audience Intent | Mid/Low intent | High intent |
Cost per Click/View | Lower | Higher |
Visual Engagement | High | Low |
Branding Potential | Strong | Limited |
Retargeting Effectiveness | Very High | Moderate |
Learning Curve | Creative-focused | Keyword-focused |
🧠 Hemant’s Take: “Use Search Ads for bottom-funnel intent. Use YouTube to nurture and convert those who need more time and exposure.”
🧩 YouTube Ads for Different Types of Indian Businesses
✅ For Local Businesses (e.g., Clinics, Gyms, Coaching Centres)
Hemant uses geo-targeted ads with video testimonials or walk-throughs. This builds trust and attracts nearby customers.
Example:
A Bhopal-based skin clinic saw a 300% increase in appointments after running “Before-After” treatment stories using YouTube Ads + Google Maps integration.
✅ For E-commerce Brands
Product explainer videos + remarketing + custom audience targeting = higher conversions.
Hemant segments campaigns into:
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Cold audience: Product demos & testimonials
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Warm audience: Limited-time offers & cart reminders
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Hot audience: Retargeting previous viewers with urgency
✅ For Coaches & Course Sellers
Hemant builds thought leadership through storytelling ads, webinar invites, and testimonials. YouTube Ads + lead form extensions = course enrollments at low CPL.
✅ For Real Estate, SaaS, and High-Ticket Businesses
These sectors need more nurturing. Hemant’s full-funnel approach includes:
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Brand awareness ads
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Case study/solution videos
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Client testimonials
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Call-to-action to book a consultation/demo
🧾 Real Results from Real Clients
Here are some numbers that speak volumes:
Client Type | Industry | Result |
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E-commerce | Fashion | ROAS 9.2x, 3.7M+ views |
Coaching | Study Abroad | ₹85 per lead (vs ₹250 before) |
Healthcare | Dental Chain | 2.5x increase in bookings |
SaaS | B2B Tool | Reduced CPL by 60% in 45 days |
📍 Hemant Kalwani’s YouTube Ads Management Process
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Initial Discovery Call
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Detailed Audience Research & Market Gap Analysis
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Script & Creative Guidance
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Technical Setup of Google Ads + YouTube
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Launch & Test Multiple Variations
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Weekly Optimization & Reports
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Monthly Strategy Call to Scale
Case Studies, Budgeting, and Insights from the Field
📚 Case Studies: How Hemant Kalwani Delivered Real Business Growth
📌 Case Study 1: E-commerce Brand – Boosting ROAS by 9.2x
Client: A premium clothing e-commerce brand in India
Problem: High cart abandonment, low ROI from Facebook Ads
Solution: Hemant designed a YouTube Ads funnel with:
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Product teaser videos for awareness
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Influencer-style reviews for warm audience
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Retargeting ads with offers for cart abandoners
Results:
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ROAS jumped from 2.1x to 9.2x
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Video view rate: 34%
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Average CPV: ₹0.22
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Increased returning customer rate by 27%
📌 Case Study 2: Coaching Institute – Leads at ₹85
Client: Study abroad coaching in Delhi
Problem: Rising lead costs from Meta Ads (₹250+ per lead)
Solution:
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YouTube lead-form ads using webinar promo videos
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Geo-targeted ads with local language intros
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Retargeting students who had visited the website
Results:
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Cost per lead dropped to ₹85
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Webinar attendance up by 40%
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Monthly enrollments increased by 3x
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1.4M views in 90 days
📌 Case Study 3: Dental Chain – Appointments Doubled
Client: Chain of dental clinics across tier-1 and tier-2 cities
Problem: Heavy competition in Google Search Ads, low CTR
Solution:
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Before-after client testimonials in video format
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Hyper-local YouTube campaigns targeting radius around clinics
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Integration with Google Maps for local discovery
Results:
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Appointments increased by 2.5x in 60 days
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Video ads had 41% view-through rate
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Booking form conversions improved by 68%
📌 Case Study 4: SaaS Company – Qualified Leads at 60% Lower CPL
Client: A B2B software provider
Problem: Poor lead quality from broad targeting
Solution:
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Educational explainer videos + demo walkthroughs
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Custom Intent audiences targeting decision-makers
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Sequential retargeting: Awareness → Interest → Demo Booking
Results:
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CPL reduced by 60%
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Sales-qualified leads increased by 52%
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Lead-to-demo ratio improved significantly
💰 How Much Should You Budget for YouTube Ads in India?
One of the most common questions Hemant is asked: “How much should I spend on YouTube Ads?”
Here’s a breakdown for Indian businesses:
Business Type | Monthly Ad Budget (Suggested) | Average Cost per View (CPV) |
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Local Business | ₹10,000 – ₹30,000 | ₹0.15 – ₹0.30 |
Coaching/Training | ₹25,000 – ₹75,000 | ₹0.20 – ₹0.35 |
E-commerce | ₹40,000 – ₹1,50,000+ | ₹0.18 – ₹0.30 |
SaaS/B2B | ₹50,000 – ₹2,00,000+ | ₹0.25 – ₹0.50 |
🧠 Hemant’s Tip: “Even a ₹500/day test budget can deliver insights if the strategy and creative are strong.”
📽️ Tips to Improve Your YouTube Ads Performance (Hemant’s Golden Rules)
1. Hook Within 5 Seconds
Use curiosity, bold statements, or emotion to prevent skips.
2. Use Captions
Many users watch videos with the sound off initially. Captions boost retention.
3. Mobile-First Design
Ensure your video is clear, fast-paced, and easy to follow on small screens.
4. Segment Your Campaigns
Avoid one-size-fits-all ads. Create unique messaging for cold, warm, and hot audiences.
5. Test Multiple Thumbnails
The default frame may not be your best-performing preview. Hemant A/B tests thumbnails to improve view rates.
6. Track Real Conversions
Don’t rely on views alone. Set up conversion tracking via Google Tag Manager, GA4, or Firebase.
🧑💼 What Makes Hemant Kalwani Different from Other Experts
✅ Performance-First, Not Platform-First
Hemant doesn’t just know YouTube Ads—he knows business. Every strategy is mapped to goals like ROI, lead quality, and conversions.
✅ Full-Funnel Marketing
Hemant goes beyond awareness. He builds strategies for each stage of your customer journey.
✅ Hands-on Expertise
You’re not passed to an assistant or generic media buyer. Hemant personally works on your campaigns.
✅ Clear Reporting & Communication
You get weekly reports, video audits, and calls with strategy insights—not just numbers.
✅ Experience Across Industries
From ed-tech to fashion, local services to B2B SaaS, Hemant has handled over 130+ YouTube campaigns successfully.
❓ Frequently Asked Questions (FAQs) about YouTube Ads Expert in India
1. How long does it take to see results with YouTube Ads?
You can start seeing video views and engagement within 24–48 hours. Conversions usually follow within 7–21 days depending on your offer and funnel.
2. Can I run YouTube Ads without a YouTube Channel?
Yes, but having a channel builds brand credibility and allows for better retargeting. Hemant can help set up and optimize your channel.
3. What’s the minimum budget to start?
You can begin testing with as little as ₹500/day, but for optimal data and scaling, Hemant recommends ₹20,000/month minimum.
4. Can Hemant help me with video production too?
Yes. Hemant offers creative direction, scripts, and works with trusted editors or guides your in-house team to create high-performing videos.
5. How do I track ROI from YouTube Ads?
Through Google Ads conversion tracking, GA4, and custom dashboards. Hemant ensures accurate tracking is set up from day one.
📞 How to Work with Hemant Kalwani – The Best YouTube Ads Expert in India
🧭 Step 1: Free Discovery Call
Discuss your business, challenges, and goals. Get clarity on how YouTube Ads can work for you.
🛠️ Step 2: Strategy Blueprint
Hemant shares a personalized YouTube Ads strategy tailored to your business, audience, and budget.
🚀 Step 3: Campaign Launch
Campaigns go live with optimized targeting, creatives, and tracking.
🔁 Step 4: Weekly Optimization + Growth Plan
Ongoing performance monitoring and scaling based on real data.
📍 Contact Hemant Kalwani Today
📍 Visit:
🔗 Hemant Kalwani Official Website
🔗 Digital Performax – Best Digital Marketing Agency
📞 Contact Us:
📱 Phone: +91-9650601774 | +91-8109310131
📧 Gmail: hemantkalwani.official@gmail.com
📧 Business Email: hemant@digitalperformax.com
💬 Skype: hemant_kalwani
🔚 Conclusion for the Best YouTube Ads Expert in India
YouTube Ads are no longer optional—they’re essential. But navigating the world of video campaigns without a strategy can be a costly mistake. Whether you’re a startup, an e-commerce brand, or a coach, Hemant Kalwani brings experience, insight, and results to every campaign.
👉 Don’t just run ads. Run results-driven video campaigns with India’s best YouTube Ads expert—Hemant Kalwani.