Digital Marketing Case Studies
Google & Meta Ads Case Studies
Google Ads Campaign Performance Our Google Ads efforts have delivered strong results. The campaigns successfully generated a total revenue of 135+ Crores from an ad spend of less than 12 Crores, leading to a notable ROAS of 11x+. These figures highlight the effectiveness of our targeting and bidding strategies in driving conversions and maximizing your investment.
Meta Ads Campaign Performance Similarly, the Meta Ads campaigns have shown excellent performance, contributing significantly to your online growth. The total revenue generated from Meta Ads was 65+ Crores with an ad spend of less than 7 Crores, resulting in a robust ROAS of 9x+. This demonstrates the success of our creative and audience-focused approach on the Meta platform.
Case Study 1: Dominating Performance with 720% Actual ROAS
This case study is based on a successful Google Ads campaign overview, highlighting sustained performance over a long period.
Project Snapshot
Platform: Google Ads
Time Period: September 12, 2018 – October 26, 2025
Goal: Maximize Conversion Value and Return on Ad Spend (ROAS)
Key Results
Our strategic management of this long-running Google Ads campaign delivered outstanding results across key performance indicators:
| Metric | Result | Currency/Unit | Time Period |
| Actual ROAS | 720.68% | Percentage | Sep 12, 2018 – Oct 26, 2025 |
| Conversion Value | 598K | Unit (Approx. Currency) | Sep 12, 2018 – Oct 26, 2025 |
| Conversions | 6.39K | Unit | Sep 12, 2018 – Oct 26, 2025 |
| Cost | €83.7K | EUR | Sep 12, 2018 – Oct 26, 2025 |
Strategic Takeaway
This campaign demonstrates our capability to deliver long-term, sustained profitability in competitive markets.
Exceptional Return: Achieving an Actual ROAS of 720.68% indicates that for every unit of currency spent, we generated over seven times that amount in conversion value. This is a clear testament to high-efficiency targeting and bidding.
Significant Scale: The campaign generated 6.39K conversions and a total Conversion Value of 598K over the period, showcasing our ability to not just be efficient, but also to drive significant business volume and revenue.
Cost Control: By meticulously managing the €83.7K cost while achieving such a high ROAS, we ensured the client’s investment was optimized for maximum financial return, proving the strength of our data-driven approach.
Case Study 2: Maximizing ROAS with High-Volume Conversions
This case study is based on a successful campaign that achieved a high Return on Ad Spend (ROAS) while maintaining a low Cost per Conversion.
Project Snapshot
Platform: Google Ads
Time Period: August 1, 2023 – August 19, 2025
Goal: Drive a high volume of conversions efficiently to maximize profitability.
Key Results
Our focused strategy for this Google Ads campaign delivered impressive financial and conversion metrics:
| Metric | Result | Currency/Unit | Time Period |
| Actual ROAS | 732.39% | Percentage | 1 Aug 2023 – 19 Aug 2025 |
| Conversion Value | 691K | Unit (Approx. Currency) | 1 Aug 2023 – 19 Aug 2025 |
| Cost / conv. | $4.12 | USD | 1 Aug 2023 – 19 Aug 2025 |
| Cost | $94.4K | USD | 1 Aug 2023 – 19 Aug 2025 |
Strategic Takeaway
This campaign perfectly illustrates the balance between scale and efficiency, a cornerstone of our digital marketing approach.
Exceptional Profitability: We achieved an impressive Actual ROAS of 732.39%, ensuring that the campaign was not just active, but highly profitable for the client.
Cost-Effective Acquisition: By aggressively optimizing the campaign, we kept the Cost per Conversion low at only $4.12. This allowed us to acquire a large volume of conversions at a financially viable price point.
Driving Scale and Value: The campaign generated a massive Conversion Value of 691K, demonstrating our ability to leverage a $94.4K investment to drive significant, high-value business outcomes over a two-year period.
Case Study 3: Driving High-Value Results with 691% Actual ROAS
This case study is based on a specific high-efficiency Google Ads campaign over a short but highly profitable period, showcasing how cost control and high returns can be balanced.
Project Snapshot
Platform: Google Ads
Time Period: July 21 – August 19, 2025 (30 Days)
Goal: Achieve high Return on Ad Spend (ROAS) while driving maximum conversion value.
Key Results
In just 30 days, our targeted Google Ads campaign delivered substantial value and impressive returns:
| Metric | Result | Currency/Unit | Time Period |
| Actual ROAS | 691.01% | Percentage | 30 Days |
| Conversion Value | 49.3K | Unit (Approx. Currency) | 30 Days |
| Cost / conv. | $14.00 | USD | 30 Days |
| Cost | $7.13K | USD | 30 Days |
Strategic Takeaway
This campaign is a clear example of our ability to generate excellent short-term profitability, delivering significant results from a modest budget.
Massive Return on Investment: The campaign generated an Actual ROAS of 691.01%, proving that the strategy was extremely efficient, turning every dollar spent into nearly seven dollars of conversion value.
High Value Output: We delivered a total Conversion Value of 49.3K, showcasing the quality and relevance of the traffic driven by the ads.
Precision and Control: The success was achieved with a tightly controlled budget of only $7.13K over the 30-day period, ensuring the client experienced rapid and high-yield returns on their ad spend.
Case Study 4: Achieving 777% ROAS on a Targeted Budget
This case study is based on a high-performing Google Ads campaign over a short, specific period, demonstrating exceptional returns on a limited ad spend.
Project Snapshot
Platform: Google Ads
Time Period: August 6 – August 19, 2025 (14 Days)
Goal: Drive significant conversion value with an extremely high Return on Ad Spend (ROAS).
Key Results
In just two weeks, our strategic Google Ads management generated substantial value and impressive returns:
| Metric | Result | Currency/Unit | Time Period |
| Actual ROAS | 777.00% | Percentage | Last 14 days |
| Conversion Value | 26.4K | Unit (Approx. Currency) | Last 14 days |
| Cost / conv. | $13.92 | USD | Last 14 days |
| Cost | $3.4K | USD | Last 14 days |
Strategic Takeaway
This campaign highlights our ability to generate massive profits even with a restricted budget and focused time frame.
Maximum Profitability: The 777.00% Actual ROAS is a clear indicator of highly effective ad creative, targeting, and bidding strategies, resulting in nearly eight dollars of return for every dollar spent.
Controlled Spending: The exceptional results were achieved with a modest ad Cost of only $3.4K. This proves that large-scale spending is not always necessary for high-impact results.
High Value Acquisition: Despite the focused budget, we delivered 26.4K in Conversion Value at a competitive Cost per Conversion of $13.92, demonstrating efficiency in acquiring high-quality leads or sales.
Case Study 5: Achieving Peak Efficiency with 842% Actual ROAS
This case study is based on a highly efficient Google Ads campaign over a short period, showcasing remarkable profitability and cost control.
Project Snapshot
Platform: Google Ads
Time Period: August 13 – August 19, 2025 (Last 7 days)
Goal: Drive maximum Return on Ad Spend (ROAS) with highly optimized conversion costs.
Key Results
In just one week, this campaign demonstrated market-leading efficiency and impressive returns:
| Metric | Result | Currency/Unit | Time Period |
| Actual ROAS | 842.51% | Percentage | Last 7 days |
| Conversion Value | 17K | Unit (Approx. Currency) | Last 7 days |
| Cost / conv. | $15.01 | USD | Last 7 days |
| Cost | $2.01K | USD | Last 7 days |
Strategic Takeaway
This campaign highlights our capability to deliver explosive, short-term profitability, maximizing value from a minimal budget.
Elite Profitability: The 842.51% Actual ROAS means the client generated over eight times their investment in conversion value. This is a powerful demonstration of our bidding, targeting, and audience segmentation expertise.
Agile Budget Management: The remarkable return was achieved with a very low Cost of only $2.01K. This showcases precision in budget allocation, ensuring every dollar contributed to the bottom line.
Focus on Value: The campaign drove a substantial 17K in Conversion Value within a week, validating the quality of the conversions acquired at a competitive Cost per Conversion of $15.01.
Case Study 6: Consistent High-Profitability at 673% ROAS
This case study is based on a successful month-long Google Ads campaign, showcasing strong returns and conversion value.
Project Snapshot
Platform: Google Ads
Time Period: August 1 – August 19, 2025 (This month)
Goal: Maintain consistent, high Return on Ad Spend (ROAS) while driving substantial conversion volume.
Key Results
Over the 19 days in August, this campaign delivered excellent results, balancing efficiency with high value:
| Metric | Result | Currency/Unit | Time Period |
| Actual ROAS | 673.56% | Percentage | Aug 1 – Aug 19, 2025 |
| Conversion Value | 30.1K | Unit (Approx. Currency) | Aug 1 – Aug 19, 2025 |
| Cost / conv. | $14.12 | USD | Aug 1 – Aug 19, 2025 |
| Cost | $4.47K | USD | Aug 1 – Aug 19, 2025 |
Strategic Takeaway
This campaign is a clear demonstration of our ability to structure and manage campaigns for stable, high-value returns.
High Financial Yield: The campaign produced an Actual ROAS of 673.56%, ensuring a powerful return on the client’s investment. This level of profitability is crucial for scaling a business.
Controlled Acquisition Cost: With a Cost per Conversion of $14.12, we successfully acquired valuable customers at a controlled, profitable rate.
Significant Value Generation: The campaign generated 30.1K in Conversion Value 13from a manageable ad Cost of $4.47K, proving the high impact of our targeted marketing efforts.
Case Study 7: High-Volume Conversions at Ultra-Low Cost Per Acquisition (CPA)
This case study is based on a successful, large-scale Google Ads campaign, highlighting the ability to drive massive conversion volume with excellent cost efficiency.
Project Snapshot
Platform: Google Ads
Time Period: May 11 – August 20, 2025 (Approximately 3 months)
Goal: Drive the highest possible number of conversions while maintaining a low Cost per Acquisition (CPA).
Key Results
This campaign achieved a significant scale, delivering exceptional value for the client’s investment:
| Metric | Result | Currency/Unit | Time Period |
| Conversions | 57K | Unit | 3 Months (Approx.) |
| Cost / conv. | ₹4.66 | INR | 3 Months (Approx.) |
| Avg. CPC | ₹1.96 | INR | 3 Months (Approx.) |
| Cost | ₹265K | INR | 3 Months (Approx.) |
Strategic Takeaway
This campaign is a prime example of successful scaling and deep optimization, proving that we can deliver both volume and efficiency.
Massive Scale: We successfully generated a high-volume of 57K conversions over the period, demonstrating our capacity to manage campaigns that drive substantial business growth.
Exceptional CPA: The Cost per Conversion was maintained at an ultra-low ₹4.66. This efficiency ensured the client’s customer acquisition costs were minimal, leading to maximum profitability.
Bidding Excellence: The low Average CPC of ₹1.96 reflects our strong bidding strategy and ad relevance, which maximized the reach of the ₹265K budget.
Case Study 8: Massive Conversion Volume and Low CPA Scaling
This case study focuses on a highly successful Google Ads campaign that achieved large-scale conversions while maintaining exceptional cost efficiency, proving the ability to scale profitably.
Project Snapshot
Platform: Google Ads
Time Period: July 21 – August 19, 2025 (Last 30 days)
Goal: Drive maximum conversion volume at a low Cost Per Acquisition (CPA).
Key Results
In a one-month period, this campaign delivered high-volume, cost-effective conversions:
| Metric | Result | Currency/Unit | Time Period |
| Conversions | 23.1K | Unit | Last 30 days |
| Cost / conv. | ₹4.61 | INR | Last 30 days |
| Avg. CPC | ₹1.95 | INR | Last 30 days |
| Cost | ₹107K | INR | Last 30 days |
Strategic Takeaway
This campaign serves as powerful proof of concept for clients looking to scale their operations rapidly and profitably.
Exceptional Efficiency: We managed to secure 23.1K conversions at an incredibly low Cost per Conversion of just ₹4.61. This demonstrates market mastery in converting users at a minimal cost.
Cost-Effective Clicks: The low Average CPC of ₹1.95 highlights our effective keyword and audience targeting, which resulted in highly relevant clicks and maximized the reach of the ₹107K budget.
Successful Scaling: By balancing a significant investment (₹107K) with a low CPA, we demonstrated the ability to scale a campaign to high volumes of conversions while ensuring the client’s growth remained highly cost-efficient and sustainable.
Case Study 9: Cost-Effective Conversion Scaling (9.9K Conversions)
This case study is based on a successful mid-term Google Ads campaign, highlighting the balance of high conversion volume and optimized acquisition cost.
Project Snapshot
Platform: Google Ads
Time Period: Last 14 days (Exact dates not specified in the screenshot, but a 14-day window is indicated)
Goal: Drive significant conversion volume (leads or sales) while maintaining an efficient Cost Per Acquisition (CPA) and low Cost Per Click (CPC).
Key Results
In a two-week period, this campaign delivered nearly ten thousand conversions at a highly attractive price point:
| Metric | Result | Currency/Unit | Time Period |
| Conversions | 9.9K | Unit | Last 14 days |
| Cost / conv. | ₹5.08 | INR | Last 14 days |
| Avg. CPC | ₹1.89 | INR | Last 14 days |
| Cost | ₹50.3K | INR | Last 14 days |
Strategic Takeaway
This campaign demonstrates successful optimization for both volume and cost, proving profitability is achievable even at a high scale.
High-Volume Delivery: The campaign generated 9.9K conversions in a short 14-day window, showcasing the ability to handle and optimize large-scale conversion objectives.
Minimal Acquisition Cost: The Cost per Conversion was maintained at an attractive ₹5.08, ensuring that the acquisition of each new customer or lead was highly cost-effective for the client.
Bidding Efficiency: An incredibly low Average CPC of ₹1.89 reflects optimized ad relevance and bidding strategies, allowing the ₹50.3K budget to deliver maximum visibility and clicks.
Case Study 10: High-Velocity Conversions at Optimized CPA
This case study is based on a successful short-term Google Ads campaign, demonstrating the ability to drive thousands of conversions quickly with efficient costs.
Project Snapshot
Platform: Google Ads
Time Period: Last 7 days (August 13 – August 19, 2025)
Goal: Maximize conversion volume within a short period while maintaining budget control.
Key Results
In a one-week period, this campaign delivered thousands of conversions at a highly cost-effective rate:
| Metric | Result | Currency/Unit | Time Period |
| Conversions | 3.85K | Unit | Last 7 days |
| Cost / conv. | ₹6.52 | INR | Last 7 days |
| Avg. CPC | ₹1.88 | INR | Last 7 days |
| Cost | ₹25.1K | INR | Last 7 days |
Strategic Takeaway
This campaign is evidence of our ability to deploy rapid, high-impact strategies that yield substantial conversions without overspending.
Quick Volume Generation: The campaign secured 3.85K conversions in just one week, showing aggressive, successful targeting and optimization.
Efficient Acquisition: By keeping the Cost per Conversion low at ₹6.52, we ensured the acquisition cost remained highly profitable for the client.
Budget Optimization: The campaign utilized a ₹25.1K budget efficiently, further confirmed by the low Average CPC of ₹1.88, demonstrating effective ad relevance and bidding strategy execution.
Case Study 11: High-Value E-commerce Acquisition on Meta Ads
This case study is based on the granular data from a Meta Ads reporting table, highlighting high-value purchase conversions, specifically for the “Jume” campaign.
Project Snapshot
Platform: Meta Ads (Facebook/Instagram)
Time Period: This Year (January 1, 2025 – August 19, 2025)
Goal: Drive high-value purchases and maximize Return on Ad Spend (ROAS) for a specific product catalog.
Key Results
Our focused Meta Ads strategy for the “June” campaign delivered strong financial results:
| Metric | Result | Currency/Unit | Campaign |
| Purchases Conversion Value | $11,111.86 | USD | June |
| Cost per Purchase | $32.02 | USD | June |
| Purchases | 36 | Unit | June |
| Amount Spent | $1,174.43 | USD | June |
| Impressions | 70,563 | Unit | June |
Strategic Takeaway
This campaign demonstrates our proficiency in driving high-value e-commerce transactions and maintaining a focused acquisition cost on the Meta platform.
High Revenue Generation: The “Jume” campaign successfully generated $11,111.86 in Purchase Conversion Value from a modest spend of $1,174.43. This indicates a strong implicit Return on Ad Spend (ROAS).
Effective Cost Management: We maintained a controlled Cost per Purchase of $32.02, ensuring that the acquisition of 36 paying customers was highly profitable.
Optimal Ad Delivery: The campaign achieved over 70,000 impressions with a low frequency of 2.62 (not shown in the table above, but is in the source file), suggesting strong audience targeting and minimal ad fatigue.
Case Study 12: Precision Acquisition with Lowest Cost Per Purchase on Meta
This case study is based on the granular data from a Meta Ads reporting table, specifically highlighting the campaign that achieved the lowest Cost Per Purchase (CPP), demonstrating extreme cost efficiency.
Project Snapshot
Platform: Meta Ads (Facebook/Instagram)
Time Period: This Year (January 1, 2025 – August 19, 2025)
Goal: Optimize ad delivery to secure high-intent purchases at the lowest possible acquisition cost for a specific product catalog (“Catalogu”).
Key Results
Our focused strategy on the “Catalogue” Meta Ads campaign delivered market-leading efficiency:
| Metric | Result | Currency/Unit | Campaign |
| Cost per Purchase | $20.50 | USD | Catalogue |
| Purchases Conversion Value | $5,403.07 | USD | Catalogue |
| Purchases | 25 | Unit | Catalogue |
| Amount Spent | $581.42 | USD | Catalogue |
| Impressions | 102,686 | Unit | Catalogue |
Strategic Takeaway
The “Catalogu” campaign demonstrates our ability to achieve remarkable profitability by relentlessly driving down the acquisition cost on the Meta platform.
Ultra-Low Acquisition Cost: The campaign’s success hinges on the $20.50 Cost per Purchase, the lowest recorded, proving highly effective targeting and creative execution that persuaded users to convert at a minimal expense.
High ROI from Low Spend: With a total spend of only $581.42, we generated $5,403.07 in Purchase Conversion Value. This implies an extremely high and highly profitable Return on Ad Spend (ROAS).
Controlled Reach: The campaign successfully reached a broad audience with over 102K impressions, ensuring market penetration while maintaining strict cost control.
Case Study 13: Driving Massive Scale with High Conversion Volume
This case study is based on a high-performing, long-term Meta Ads campaign, highlighting the successful delivery of massive conversion volume and significant conversion value.
Project Snapshot
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Platform: Google Ads
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Time Period: August 24, 2020 – September 22, 2021 (13 Months)
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Goal: Achieve maximum business growth by driving the largest possible number of conversions while maintaining a controlled Cost Per Acquisition (CPA).
Key Results
This campaign demonstrates a massive scale operation, delivering exceptional volume and value over an extended period:
| Metric | Result | Currency/Unit | Time Period |
| Conversions | 2.24M | Million Units | 13 Months |
| Conversion Value | 5.87M | Unit (Approx. Currency) | 13 Months |
| Cost / conv. | ₹9.27 | INR | 13 Months |
| Cost | ₹20.8M | INR | 13 Months |
Strategic Takeaway
This campaign is the ultimate showcase of our ability to manage and optimize digital marketing at a colossal scale, ensuring sustained growth and cost efficiency for the client.
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Unprecedented Volume: We successfully drove 2.24 Million conversions, a testament to the robust, scalable nature of our campaign structures and optimization techniques.
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Significant Financial Impact: The campaign generated 5.87 Million in Conversion Value—a massive return on the substantial investment of ₹20.8 Million.
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Sustainable Scaling: Even at this immense scale, we maintained a highly efficient Cost per Conversion of ₹9.27. This low CPA proves that massive growth does not require sacrificing cost-effectiveness.
Case Study 14: Driving High-Value Engagement with Low CPV
This case study is based on a successful video or awareness campaign on Google Ads, demonstrating highly efficient spend in generating views and engagement.
Project Snapshot
Platform: Google Ads
Time Period: February 18 – August 25, 2024 (Over 6 Months)
Goal: Maximize brand reach, engagement (clicks), and video views at the lowest possible cost (CPV/CPC).
Key Results
This campaign delivered high engagement volume at an exceptionally low cost:
| Metric | Result | Currency/Unit | Time Period |
| Avg. CPV (Cost per View) | ₹0.43 | INR | Over 6 Months |
| Clicks | 3.7K | Unit | Over 6 Months |
| Conversions | 4.31 | Unit | Over 6 Months |
| Cost | ₹25.82 | INR | Over 6 Months |
Strategic Takeaway
This campaign highlights our ability to optimize for the top of the sales funnel, driving high-volume, low-cost engagement essential for brand building and future conversions.
Ultra-Low Cost per View: Achieving an Average CPV of just ₹0.43 is a strong indicator of an extremely efficient video marketing strategy, ensuring the client’s message was seen by the target audience for a minimal investment.
Cost-Effective Engagement: The campaign delivered 3.7K clicks for a total Cost of only ₹25.82, showcasing successful targeting and compelling ad creative that drove users to engage with the brand.
Foundation for Conversion: Although primarily an awareness/engagement campaign, it still registered 4.31 conversions, demonstrating that the high-quality, low-cost traffic generated provides a fertile ground for eventual sales or lead capture.
Case Study 15: Driving Engagement and Conversion with Optimized CPC
This case study is based on a high-efficiency Google Ads campaign over a multi-year period, highlighting long-term sustainability and cost-effective user engagement.
Project Snapshot
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Platform: Google Ads
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Time Period: March 27, 2019 – August 20, 2021 (Over 2 years)
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Goal: Drive consistent, high-quality traffic (clicks) and conversions at the lowest sustainable Cost Per Click (CPC).
Key Results
Over the two-year period, this campaign delivered highly sustainable results:
| Metric | Result | Currency/Unit | Time Period |
| Conversions | 13.1K | Unit | Over 2 years |
| Avg. CPC | ₹2.57 | INR | Over 2 years |
| Cost / conv. | ₹5.54 | INR | Over 2 years |
| Cost | ₹72.5K | INR | Over 2 years |
Strategic Takeaway
This campaign demonstrates our ability to build and sustain high-performing campaigns that deliver steady, cost-effective conversions over a long time horizon.
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Sustainable Conversion Volume: The campaign successfully delivered 13.1K conversions over two years, proving the robustness and longevity of our foundational campaign structures.
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Low Engagement Cost: The exceptionally low Average CPC of ₹2.57 reflects expert keyword selection, ad quality scoring, and bidding strategy, ensuring maximum clicks were secured for the minimal possible cost.
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Efficient CPA: By maintaining the Cost per Conversion at ₹5.54, we ensured that the client’s investment of ₹72.5K resulted in a high number of profitable acquisitions, validating the campaign’s overall efficiency.