Microsoft (Bing) Ads Management Services

Capture high-intent traffic Google Ads never shows you — often at a fraction of the cost per click.

Book A Free Call

Chat On WhatsApp

0 +

Google Ads Certifications

0 +

Campaigns Managed

0 +

Years Experience

0 +

Lower CPCs Than Google

0 %

Result-Focused Approach

Overview

Microsoft (Bing) Ads Management Services, Explained

Bing powers search not just on Bing.com but across Microsoft Edge, Yahoo, AOL, and voice assistants like Cortana and Alexa — reaching a search audience that’s often older, higherincome, and less contested by advertisers than Google.

Because fewer advertisers compete on Microsoft Ads, cost-per-click is frequently lower than an equivalent Google Ads campaign, while intent quality remains high. Existing Google Ads campaigns can be imported directly into Microsoft Ads, meaning proven keywords and ad copy don’t need to be rebuilt from scratch.

For businesses already running Google Ads profitably, Microsoft Ads is one of the fastest incremental wins available — the same buying intent, at a lower acquisition cost, from an audience your competitors are largely ignoring.

What's Included

Core Microsoft (Bing) Ads Services

Every engagement is scoped around your business goals — here's what's typically included.

Search Ads

Text ads across Bing, Microsoft Edge, and Yahoo search results.

Shopping Ads

Product listing ads synced with your existing Google Merchant Center feed.

Audience Ads

Native, in-feed ads across the Microsoft Audience Network.

Google Ads Import

Direct import of existing Google Ads campaigns, keywords, and ad copy to save setup time.

Multi-Search-Engine Reach

Access to Bing, Yahoo, AOL, and voice-assistant search traffic from one platform.

Conversion Tracking

Microsoft UET tag setup so every lead and sale is measured accurately.

Process

How We Work, Step By Step

Account & Opportunity Audit

Review your existing Google Ads account (if any) to identify what can be imported and optimized for Microsoft Ads.

Keyword & Audience Research

Validate keyword search volume and audience overlap specific to the Bing network.

Campaign Build

Import or build campaigns, ad groups, and ad copy optimized for Microsoft's auction dynamics.

Conversion Tracking Setup

Install the Microsoft UET tag so every lead, call, andsale is attributed correctly

Launch, Optimize & Report

Monitor performance weekly, adjust bids for the lower-competition environment, and report transparently.

Why Hemant Kalwani

Why Choose Us For Microsoft (Bing) Ads

Google Ads-certified team applying proven search strategy to a lower-cost platform

Access to an under-utilized, high-intent audience most competitors ignore

Transparent reporting showing cost-per-click savings vs. Google Ads

Direct import from existing Google Ads accounts — no rebuilding from scratch

Conversion tracking set up correctly from day one via Microsoft UET

1,850+ projects delivered across e-commerce, EdTech & service businesses

FAQs

Frequently Asked Questions

Straight answers to the questions we're asked most — by people and by AI search assistants.

Is Microsoft (Bing) Ads worth it ifI already run Google Ads?

Yes — Microsoft Ads typically has lower competition and lower cost-per-click than Google Ads for the same keywords, since fewer advertisers bid there. It's usually run as a complement to Google Ads, not a replacement, to capture additional high-intent traffic cheaply.

Can I use my existing Google Ads campaigns on Microsoft Ads?

Yes — Microsoft Ads has a direct import tool that copies campaigns, ad groups, keywords, and ad copy from an existing Google Ads account, significantly reducing setup time and cost.

Who actually searches on Bing?

Bing powers search across Bing.com, Microsoft Edge (the default Windows browser), Yahoo, AOL, and various voice assistants — reaching a meaningful share of desktop users, particularly in professional and older demographic segments with strong purchasing power

How much does Microsoft Ads management cost?

Microsoft Ads involves your ad spend (paid directly to Microsoft) plus a management fee. Since much of the setup can leverage an existing Google Ads account, management costs are often lower than starting a new platform from scratch. Book a free consultation for a specific quote.

Does Microsoft Ads work for Shopping/eCommerce campaigns?

Yes — Microsoft Shopping Ads can sync directly with your existing Google Merchant Center product feed, letting eCommerce businesses run Shopping campaigns on Bing with minimal additional setup.